The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Subaru Of Bend dedicated locally to the Love Promise?

Subaru of Bend has operated in the Central Oregon community for 5 generations. The dealership and the Thomas family strongly believe in giving back to the community and local organizations in the area that are committed to supporting those that can not always help themselves, those that have chosen to stand up for a cause, and those that work every day to make Central Oregon a better place to live.

Chimps Inc., Spay and Neuter Project
Paddle Trail Alliance, Central Oregon trail Alliance
Special Olympics, Cascade Academy
Central Oregon Pride, 4-H, Deschutes Children's Foundation
 Subaru Love Promise Heart

Love Promise Stories from Subaru Of Bend

Subaru and Subaru Of Bend believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru of Bend Shares the Love with OAS-Colleen D  –  Colleen D

On behalf of myself and the entire Oregon Adaptive Sports family, we’d like to send out a huge thank you to the entire team at Subaru of Bend for selecting OAS as one of the two local charities for this year’s 2019 Share the Love Program. We have so much gratitude for the entire team at Subaru, including Matt Thomas, Andrea Levesque and Cheryl Doyal, and the incredible management and sales staff and also to all the loyal and valued customers who purchased a new Subaru during the Annual Share the Love Program. Together they raised $22,200 in support of our mission of providing life-changing outdoor recreation experiences to individuals with disabilities where participants gain confidence, build self-esteem and strive for independence leading to an enhanced quality of life. This amazing gift could not have come at a better time, when many non-profits are struggling during the COVID-19 pandemic. As a founder and 20 year board member, as well as a participant of our programs, I can attest to the real, life-changing benefits our programs provide for individuals and families who desperately need to connect with our community, feel valued, whole and independent, and be able to experience the amazing Central Oregon outdoors while benefiting from the many positive effects of physical activity and recreation. Oregon Adaptive Sports envisions a day when everyone has the opportunity to experience the benefits of outdoor recreation, regardless of ability or cost. We are so grateful to Subaru and its wonderful customers for “Sharing the Love” with us this year and all they do for the entire Central Oregon community.

Foster Community Receives Subaru Love  –  Melissa W

From the generous support of owners, management, service and sales teams, and loyal customers, Subaru of Bend raised $37,000 in support of Every Child Central Oregon. Last year, about 494 kids in Central Oregon experienced at least one night in foster care; currently, we have approximately 273 youth experiencing foster care in the tri-county area. Every Child Central Oregon believes in a hopeful future for children and families by helping connect individuals, businesses, families, and faith communities to meet the acute needs of youth experiencing foster care and foster families. We relentlessly fight for children in crisis and commit to finding safe, nurturing foster families where they can flourish during their time in care. Every Child believes in providing radical hospitality, and in doing so we are able to create, and nurture, momentum that incites recovery and resiliency in the communities we serve. When we provide just one tangible need for a youth in care it not only affects that child, but also provides encouragement to their foster family; reminding them of the support they can find in their community. When Subaru stepped forward and said “Yes!” to partnering with Every Child, they provided not just the monetary support it takes to purchase needed items. More importantly, they wrapped their arms around the foster community of Central Oregon and helped spread the message that they are important, they are seen, and we believe they have a bright future ahead of them! We are humbled by the support and give a big “THANK YOU!” to Subaru of Bend!

Subaru of Bend Shares the Love with Habitat  –  Robin C

With the support of the owners, management, sales, service and loyal customers, Subaru of Bend raised $37,334 to support Bend Area Habitat for Humanity. Bend Habitat is celebrating 30 years of service to the Bend community through affordable homeownership for families and individuals needing an opportunity for a hand up not a hand out. Affordable housing is a huge need in Central Oregon for people making 40%-80% of the area median income. These are folks working at the local hospitals, school districts, restaurants, grocery stores, breweries, car dealerships, hair and nail salons and more. These are folks who we couldn't do without in our every day lives. They should get to continue to live, work and play here like so many of us do. With the support of our local community and businesses like Subaru of Bend and Subaru of America, we can transform lives at a very tangible level for generations to come. This transformation translates to a healthier, stronger and more vibrant community. We all benefit when housing is not a dire need and people can make it to work every day, are stable, healthier and more productive for their employers. Because of the success of our ReStore, a home improvement resale center, 100% of every dollar donated builds homes for families in need of stability, self-reliance and transformation. With this donation and the support of the local community, we will double the numbers of families served this year with housing! We are on track to serve 20 families! This milestone would not be possible without Subaru of Bend & Subaru of America. Thank you for partnering and rocking our world! Join us some time with a hard hat and a hammer!

Subaru of Bend is giving back to our Community  –  Dan M

Huge thanks to Subaru of Bend for partnering with Pine Mountain Sports as the title sponsor of our annual Powderhound Preview & Fundraiser. This locally produced winter film festival raises money for Central Oregon Trail Alliance, Deschutes County Search & Rescue, and the Pine Mountain Sports Community Ambassador Program (which has supported non-profits including CASA of Central Oregon, Volunteers in Medicine, and Family Access Network). We're proud to work alongside the wonderful staff at Subaru of Bend who supports these, and many other Central Oregon non-profits that are making Bend a better place. Dan McGarigle Pine Mountain Sports

Subaru Shared the Love with Rescue Dogs!  –  Megan G

Herd U Needed a Home (HUNAH) Rescue specializes in rescuing herding breed dogs who are at risk of suffering or euthanasia in overcrowded shelters and finds them loving, activity appropriate homes. Subaru of Bend partnered with HUNAH to host an adoption event in November to celebrate their commitment to pets in Central Oregon. Everyone had a blast with the Subaru team and all of the people who came to meet the dogs. Two puppies even found their forever homes through this event! We can't thank Cheryl and the Subaru of Bend team enough for their support of our rescue!

Subaru of Bend Shared the Love with Moms & Babies  –  Woody M

With the support of ownership, management, sales staff and loyal customers, Subaru of Bend raised $41,986.62 to support Grandma's House of Central Oregon, a homeless and transitional shelter for pregnant or parenting young mothers and their little ones. Not only was this incredible donation made possible by this amazing team, our moms and babies also received many beautiful baby items during the campaign with the showroom baby cradle; this wonderful team also shared Christmas gifts making our moms and babies feel so special. Their gift of time, talent and support means the world to the girls and little ones and helps the life-skills, support and services our moms need to have healthy, happy babies & positive, full and productive lives a reality. You are a part of Grandma's House heart forever! We will never forget your hard work, generosity and beautiful spirits - we will treasure our friendship always!!! For all of you, the teapot is always on! With our deepest love and gratitude! The young mothers, babies, staff and all of us at Grandma's House

Subaru of Bend Supports Pride  –  Cait B

Subaru of Bend has been a faithful supporter of the Human Dignity Coalition, our goals and our commitment to the LGBTQ community in Central Oregon. For the past several years, Subaru Bend has not only been a title sponsor for our Central Oregon Pride celebration but also a sponsor of Human Dignity Coalition's Fall Fundraiser. Subaru's commitment to the community isn't just talk - they are present at our events, greeting people and making friends. Subaru has a rich history of reaching out to and supporting vastly changing landscape of people and their dedication to diversity and inclusion has seen them partner with organizations such as the Human Rights Coalition, Rainbow PUSH, LOGO TV Network, and PFLAG. Thank you Subaru of Bend for understanding that life can be a rainbow!

Subaru and NWF Love the Earth!  –  Caitlin C

Thank you so much for the plants! Two of our seniors are in the process of creating the new garden. In this photo they are meeting with our landscaper to determine the best method for planting, location, watering, etc. More photos to come!

Thank you for sharing the love!  –  Amy W

Deschutes Children’s Foundation was honored to be the hometown charity for Subaru of Bend’s annual Share the Love event this past winter. Thanks to a record number of community members who chose to shop local and give locally, Subaru of Bend donated a transformative gift of $50,000 to support Deschutes Children’s Foundation’s mission to provide the space and support where nonprofits succeed at helping children and families. We envision a community where all children and all families have the resources they need to thrive – thanks to Subaru of Bend and Bill and Matt Thomas, we are even closer to achieving our vision.

Thank you for sharing the love!  –  Amy W

Deschutes Children’s Foundation was honored to be the hometown charity for Subaru of Bend’s annual Share the Love event this past winter. Thanks to a record number of community members who chose to shop local and give locally, Subaru of Bend donated a transformative gift of $50,000 to support Deschutes Children’s Foundation’s mission to provide the space and support where nonprofits succeed at helping children and families. We envision a community where all children and all families have the resources they need to thrive – thanks to Subaru of Bend and Bill and Matt Thomas, we are even closer to achieving our vision.

Subaru of Bend Loves Pets!  –  Megan G

I am the Director of a local non-profit animal welfare organization whose mission is to keep pets and people together by providing affordable veterinary care. Recently, we were given the opportunity to provide 100 free microchips to cats and dogs in our community. Subaru of Bend was more than willing to host the event at their dealership. Not only did they offer space for the event, they provided all of the chairs, tables and tents for us! They even cooked hot dogs and provided sodas and Subaru pet gear all at no charge to our clients! All of the staff were super friendly and helpful. It meant the world that they treated our clients just like anyone else shopping at the dealership. They made a point to go through the line and say hello to many of the people and their cats and dogs. Many of our clients struggle to provide care for their pets because of financial constraints, so for Subaru of Bend to be so incredibly generous meant a lot not only to our organization but to our clients and their pets. We were able to provide 64 microchips that day, and help to make sure that if those 64 pets ever go missing, they will have a good shot at being reunited with their owners. Big thanks to a local business helping our community! Thank you Subaru of Bend, you guys rock!

Subaru Loves to Care  –  Matt T

The employees at Subaru of Bend enjoyed sharing the Love to Care partnership with Providence and showing their support for The Leukemia & Lymphoma Society!

First Story Receives $40,000 For Local Family  –  Claire D

We would like to send out a huge THANK YOU to Matt Thomas and his team at Subaru of Bend for their incredibly generous donation of $40,000! First Story is honored to have been selected as the 2016 Share the Love donation recipient. The money will go toward building an affordable ADA accessible home for a very special family here in Bend. Thank you, Subaru, for this amazing gift and for supporting First Story's mission to provide affordable housing to deserving individuals and families throughout the Northwest. Press Release: KTVZ Video Coverage (4/21/16):

Subaru supports financial aid at Cascades Academy  –  Caitlin C

Cascades Academy would like to extend its deepest thanks to Subaru of Bend for coming out as the title sponsor of our annual auction this year. This event raises critical dollars for our students and teachers, and provides targeted support to a large percentage of families at our school who receive financial aid. Thank you, Subaru of Bend, for being a leader in our community and for supporting independent education in Central Oregon!

Butterly Heroes!!  –  Subaru B

Subaru of Bend chose to take part in the Butterfly Heroes program with the National Wildlife federation in an effort to learn not only about the population drop for the monarch, but also what we could do to help!! We invite you stop by and check out our butterfly garden and pick up milkweed seeds so that you can plant your own Monarch habitat.

Subaru Empowers OAS  –  Cara F

We want to thank Subaru of America for helping support Oregon Adaptive Sports (OAS), a Central Oregon Nonprofit organization with the aim to provide life-changing outdoor recreation experiences for people with disabilities. During the winter of 2015-16 we were able to provide 225 individuals the experience of skiing, snowboarding, nordic skiing or snowshoeing concluding the season with an estimated 810 adaptive experiences. That is an IMPACT, one that could not be achieved without the support and empowerment from such organizations like Subaru of America. Thank you for helping us reinforce our mission.

Loved Not Lost - 100 Free Microchips  –  Megan G

Bend Spay and Neuter Project provides affordable preventative care to cats and dogs at risk of suffering and works to keep pets and people together through a variety of programs. Molly is a cute Pit Bull whose owners move around a lot. Molly was spayed for free through Bend Spay and Neuter Project's Pit Bull program and she receives free food once a month at the HOPE Pet Food Bank sponsored by Bend Pet Express and Bend Spay and Neuter. She doesn't get a chance to have many toys, so receiving one at the Subaru 100 Microchips event was a real treat for her! Her owners were so thankful that they were able to receive a microchip for free so that they could be reunited with Molly if they were ever separated! Thank you Subaru for helping Bend Spay and Neuter Project keep people and pets together for life!

E-Waste recycling event  –  Matt T

There are many things that we can do on a daily basis to limit our impact on the environment, so everyone at Subaru of Bend and many in the community took advantage of the E-waste event during the month of April. Computers, monitors, cords, vhs players, and much more were collected and sent to a recycling facility for processing and separating. Subaru of Bend thanks everyone for helping us to actively preserve the environment!!

Building a Backcountry Snoe Shelter  –  Larry W

Formed in the early 1970s, the Central Oregon Nordic Club continues to flourish today, with over 200 members. The Club's mission is to provide a means whereby its members and others may cooperate in the enjoyment of outdoor recreation while promoting greater participation in and understanding of the values of outdoor recreation, with emphasis on ski touring and other winter snow sports and hiking. In alignment with that mission, the Club is working with the United States Forest Service to rebuild and possibly relocate the Swampy Snow Shelter in the Deschutes National Forest. Literally thousands of cross-country skiers and "snowshoers" have used the shelter for warmth and protection from the elements while enjoying Central Oregon's outdoors. In the summer months the shelter is a meeting place for mountain bikers. Alas, the Swampy Shelter is rapidly aging and in danger of imminent collapse. The generosity of Subaru of Bend is making it possible for the Club to see this project through to completion. The project enjoys widespread community support and in a few years a new shelter (similar to the rebuilt Nordeen Shelter) will be available. Thank you Subaru for helping to make this project a reality.

Sharing the Love  –  Kristy K

The Ronald McDonald House Charities of Central Oregon and the Bend Ronald McDonald House were so honored to be selected as recipient of the 2014 Share the Love Event. With support from Subaru of Bend ownership, management, and sales staff, customers purchasing a new Subaru in November or December, were encouraged to direct their $250 Subaru donation to us, to serve children and families from across our region. After 79 customers selected our charity, we were awarded $19,898--which could provide lodging for 25 families for a week at our facility. The Bend Ronald McDonald House provides a "home away from home" for families who must travel to Bend seeking medical care for their seriously ill or injured child, age 21 and under, as well as bed-resting, high-risk pregnant mothers. We are so grateful to Subaru and its wonderful customers for "Sharing the Love" with families from across our region, just when they need it most!

Subaru of Bend Supports Special Olympics Oregon  –  Cathy G

Subaru of Bend has been a valued partner for the Special Olympics Oregon Winter State Games at Mt. Bachelor for several years. They not only support Special Olympics financially but provide much needed volunteers as well for this fun event. In addition, they bring a beautiful new Subaru up to the mountain and proudly display it at the ski resort. We very much appreciate the continued support from Subaru of Bend.

Making a difference  –  Matt and Bill T

Chimps Inc. is a nonprofit, 501(C)3 wildlife sanctuary designed to provide lifetime care to captive chimpanzees rescued or retired from the pet and entertainment industries. We are dedicated to overcoming the exploitation and cruelty that they face through advocacy, conservation, education and outreach. Founded in 1995 in response to the multitude of captive chimpanzees desperately in need of homes, our sanctuary is located in rural Bend, Oregon. Love for the chimps and lynx is never in short supply here at Chimps Inc., but ensuring these precious animals have resources for other necessities - food, medical attention, plus a safe, clean and stimulating habitat - has become more challenging than ever. It costs a staggering $1,200.00 each month to care for, and house, just one chimpanzee. Because we are a non-profit organization and do not receive any federal funding, we rely solely on the generosity of our supporters and fundraising dollars to survive. Matt and Bill at Subaru of Bend have stepped up year after year and supported our sanctuary and the animals that call Chimps Inc. home! Thanks to their generosity we are able to provide the chimps and big cats days that are filled with choices, peace, dignity, companionship and care - worlds apart from the lonely, neglected lives many of them once knew. Thank you Subaru of Bend! Pant Hoots to you and all that you do in our community!

Subaru of Bend is Proud to Support Deschutes Children's Foundation  –  Amy W

Subaru of Bend has supported Deschutes Children's Foundation's Chip in FORE Kids charity golf tournament for the past two years. Thank you, Subaru, for supporting children and families in our community!

Subaru of Ben Proudly Supports Cascades Academy  –  Caitlin C

We are so grateful to Subaru of Bend for their support of Cascades Academy! They are truly a leader in our community and we are lucky to have their support!

Celebrating Central Oregon Pride 2014  –  Cliff C

We were looking for a major increase in the number of sponsor for Central Oregon Pride 2014 because it was our 10th annual pride festival and we wanted to make it bigger and better than ever! Knowing of the national support of Subaru for LGBT organizations we contacted our local retailer and much to our delight they said - we'd love to partner with HDC to help support pride. We then need to find a "limo" to get our drag queens from a hotel to the festival location and so we approached Subaru and suggested it they provided two vehicles they could do it. Subaru said of course and it will be a hoot and it was over the top. Just way way fun and all eyes were on those Subaru's vehicles as they brought 5 well know Oregon drag queens to the festival and stage! We are so thankful for Subaru of Bend.